Photos by Dallas Curow
A Mother's Day Message From the Heart from Our Founder, Lane
This year, time has absolutely flown by and we are back in May celebrating one of the most important days of the year, Mother's Day. I've been thinking about my mom a lot lately, especially as our three kids are growing up. She'd be so proud of them. Just this morning Emery called our dog 'Nincompoop' for stealing her scrunchie and I felt chills on the back of the neck. A word I haven't heard in years, a word my mom used to say all the time. I asked Em, "Where did you hear that word Emery? It's not something I say." She just shrugged her shoulders. We both giggled. When my mom passed away, Emery was conceived. One door closed and another opened, but what I'm learning is that my mom's door never fully closed. Her spirit is still very much here. Sometimes it's subtle and other times her beautiful presence surprises me.
Speaking of change, my mother-in-law, PURA's Director of Operations and my dearest friend Cathy is officially retiring. I wish I could tell you it was by choice, not that she wasn't ready at 71, she was getting there, but last Spring Cathy was diagnosed with blood and bone cancer. I pause as I write that because I can barely believe it myself. Building our business together for the past 8-years has been the ultimate rollercoaster, labour of love, and besides my children, what I'm most proud of. Only Cathy could have offered me the strength and fortitude it's taken to get where we are today. Throughout the years we have faced countless challenges and setbacks, but we never backed down from chasing our dreams. We couldn't be more different which was our greatest superpower. I will miss her deeply at PURA. The good news is that her treatment is working and she is doing well. Life is funny, and horrible, and wonderful. When you are in the thick of it time seems to stand still, but before you know it, almost an entire decade is gone in a flash. When I say women supporting women, Cathy is that and then some. Now she gets to be Nana (she's so good at that too) and hopefully enjoy some travel and more time with loved ones. No more stress of juggling inventory, budgets, numbers and my mad scientist ideas. Although I think she'll miss that part.;) She has always believed in me, and the PURA magic, trusting in my vision and intuition. I am eternally grateful. To Cathy- with a C.:)
Here's to a long, healthy retirement to do the things you love and cherish. I couldn't have imagined a better mother daughter team and I know my mom is sending her love and appreciation. We worked hard to climb this mountain, and now it's time for you to enjoy the views! xx
Here are my favourite potions to nourish you and your mama, mother-in-law, auntie or bestie. All my love this Mother's Day. Our PURA rituals are sometimes the mother we need and don't have. To love, nourish, heal and protect.
With Love, Lane
Mother's Day Gift Guide For Healthy, Glowing Mature Skin
Princess Clementine Riche is the perfect daily moisturizer to rejuvenate and hydrate mom's mature skin. Potent in antioxidants to repair DNA damage from environmental factors, and diminish the appearance of fine lines and wrinkles.
Neroli Eye Ritual is an easy to apply roll-on under-eye treatment for mom's evening ritual to firm the skin and soften fine lines, dark circles, and premature aging around the delicate eye area. Layer with our
Empress Eye Cream and also use as a restorative and moisturizing lip oil.
Radiant Face Drops is a nutrient-dense face oil for your evening ritual crafted with hormone balancing rose geranium, soothing French lavender and luxurious rosehip seed oil, which works like a natural retinol (rich in vitamin A), stimulating natural collagen production for a firmer, lifted, and more youthful appearance.
The award winning Hyaluronic Ruby Serum is our most active potion with firming and brighting vitamin C, ancient, healing gromwell root to reduce the appearance of dark spots, irritation and scarring, clarifying bergamot oil, regenerating natural fruit acids, and hydrating hyaluronic acid. Like the pink lemonade of serums to smooth out the skin and to help prevent deep wrinkles. Each Italian glass bottle includes a jewelry-grade ruby gemstone to promote circulation and a radiant, natural glow. Be sure to take out your ruby after to have made into a custom piece of heirloom jewelry.
Mom will also love our signature, bestselling Overnight Mask Collection.
Now available in smaller 2oz sized ideal for gifting.
Wishing you all a happy Mother's Day from PURA.
We hope our potions bring mom much-needed nourishment, joy and beautiful skin.
In pure we trust.
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